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Customer engagement has become an increasingly important focus in the health and human service industry. By understanding the importance of marketing and how your brand is presented through your team, your employees become your most valuable marketing asset. In the era focused on consumer engagement, marketing is everyone’s role.

In this Coffee Break Case Study, OPEN MINDS Senior Associate, Heidi Holman, MS, evaluates how organizations can utilize their employees to become ambassadors for marketing by simply shifting their view of their role in the organization to be customer service minded. In addition, Ms. Holman offers an example of a past organization she assisted in transforming by including all employees in becoming the marketing department with the expectations that everyone should create a positive, brand image of the company, grow brand recognition, and grow relationship marketing to the finest degree.

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