Pharmaceutical Companies

OPEN MINDS helps forward-thinking pharmaceutical companies develop collaborative strategies and innovative approaches to improving care

OPEN MINDS helps forward-thinking pharmaceutical companies develop new, innovative and strategies for success in today’s evolving health and human service landscape. Leveraging a national team with on-the ground experience in senior leadership roles within public and private provider organizations, health plans, and government agencies, OPEN MINDS has the unique ability to not only understand the current health care system challenges, but solve them. Our capabilities for supporting pharmaceutical organizations include:

Market Research

• Market research and survey research
• Focus groups and key opinion leader interviews
• Advisory board development and management
• Competitor profiles
• Market size estimates and market opportunity assessment
• Access to stakeholder databases and customer market research using those databases

Marketing Planning & Communication Support

• Marketing plan development
• Market mapping, positioning, and value proposition development
• Communications plan development
• Product launch support
• Proof of concept development and cost/benefit analysis
• Communications material development support
• Public relations support

Educational Programs

• Educational curriculum and educational publication development
• Sales team training
• Customer education event development and management

Industry Outreach

• Sponsorship and collaboration activities at national executive institutes
• Development and management of custom meetings for target markets
• Development and distribution of custom publications
• Distribution of white papers and educational materials
• “Knowledge Partnerships” at our executive events (speaking/presentations) and in our publications (articles, podcasts, etc.)