Executive Briefings | October 1, 2016
Fundraising Investments Make Sure You Don’t Leave ‘Money On The Table’
Organized investments in marketing and sales work, even for charitable donations. That was my key takeaway after reading the Nonprofit Research Collaborative’s new report, the Winter 2016 Nonprofit Fundraising Study. It’s a treasure trove of charitable-giving factoids, and it reaffirmed my belief that there’s an increasing opportunity to get charitable funding, and that standard marketing and sales planning and investments are needed to get them.
According to the above report, the percentage of organizations with increased charitable receipts rose over the . . .