Executive Briefings | July 11, 2013
Most (Almost All) Organizations Need A CMO
Do these circumstances describe your organization?
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You have a very large, unrestricted endowment
or -
You have guaranteed sources of future funding for what you do
or -
You have no competition for your current sources of revenue
or -
You are in a market with little change in either financing or service delivery
If not, you need a CMO. Chief . . .