Heidi Holman, M.S., brings over 8 years of experience in marketing communications, brand management, and advertising across various industries to the OPEN MINDS team. She currently serves as a Senior Associate with the OPEN MINDS Consulting Practice and leads client engagements focused on market research, new product development, and strategy. Her areas of expertise include marketing and branding strategy, graphic and visual design, new service line development, and business development.
Before joining OPEN MINDS, Ms. Holman served as a Marketing Manager for NetWolves, a network security, and software development company, in Nashville, Tennessee. In this position, she was responsible for the assimilation of multiple company brands into a larger parent company brand through the development of marketing collateral, social media campaigns, and website optimization. In addition, Ms. Holman led a number of successful product launches to introduce new technology services into the market.
Previously, Ms. Holman served as a Marketing Manager for MEIKO, an international manufacturer in the consumer products market. In this role, she was responsible for developing and executing the organization’s marketing strategy which led to a 20% revenue growth in one year. As a part of her strategic marketing plans, Ms. Holman led a team of graphic designers, marketing coordinators, and copy writers to develop and implement marketing campaigns for product launches and trade shows to successfully introduce new lines to the market.
Prior to joining the MEIKO team, Ms. Holman served as the Marketing Director for Providence Service Corporation’s Camelot Cares Centers in Nashville, Tennessee. In this role, she ran all marketing and brand management activities across the state and developed national public relations programs to assist other states with assessing needs and growing their businesses. She also was responsible for coordinating and attending meetings with State Directors, conferences, community outreach events, and business development meetings across the country. During her tenure, she was responsible for developing marketing strategies that lead to a 60% growth in revenue and an 85% growth in client base over a period of three years.
Ms. Homan holds a Master of Science degree focused in communication and marketing from Franklin University in Columbus, Ohio, and earned her undergraduate degree in Graphic Design and Visual Communication from Lambuth University in Jackson, Tennessee.