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Gettysburg, Pa. (October 21, 2018) — OPEN MINDS announced that Monica E. Oss, Founder & Chief Executive Officer, OPEN MINDS, will deliver the keynote address, “The Changing Market Landscape For Behavioral Health Services & Organizational Strategies For Sustainability In The New Market,” at the MHCA Annual Fall Conference, October 30 – November 01, 2018. This three-day executive-education conference will be held at the JW Marriott Austin, in Austin, Texas.

The conference will feature opportunities for top executives and CEOs to observe new perspectives and innovative insights for more efficient strategic thinking with their organization. Sessions are led by top level national speakers, industry leaders and experts to ensure those attending will leave with the ability act upon the information and strategies they learned.

“I’m thrilled to once again join MHCA and their members for their Annual Fall Conference,” said Ms. Oss. “In addition to providing the latest updates on the changing behavioral health market landscape and the emerging competition for consumers and health plan contracts, my keynote address will examine the current shifts for behavioral health services rooted in the expanding payer preference for value-based reimbursement. I’m looking forward to the meaningful conversations (and debates) that come out of this session.”

Monica E. Oss, M.S. is the founder of OPEN MINDS. For the past two decades, Ms. Oss has led the OPEN MINDS team and its research on health and human service market trends and its national consulting practice. Ms. Oss is well known for her numerous books and articles focused on the strategic and marketing implications of the evolving health and human service field. She has unique expertise in payer financing models, provider rate setting, and service pricing. She has led numerous engagements with state Medicaid plans, county governments, private insurers, managed care programs, service provider organizations, technology vendors, neurotechnology and pharmaceutical organizations, and investment banking firms—with a focus on the implications of financing changes on delivery system design.Ms. Oss has been the keynote speaker at the conferences of dozens of national associations and has been published in a wide range of professional journals and trade publications. She has provided Congressional and state legislative testimony on issues as diverse as the financial impact of parity and payer medication access policies.

MHCA is a national association of innovative, entrepreneurial behavioral healthcare organizations. MHCA exists to equip and empower behavioral health leaders to rise to the challenges presented by a transforming healthcare delivery system. They value excellence, collaboration and innovation and actively seek out organizations and leaders exemplifying these characteristics for potential membership. Learn more at



OPEN MINDS is a national market intelligence and strategic advisory firm focused on the sectors of the health and human service field serving consumers with chronic conditions and complex support needs. Founded in 1987 and based in Gettysburg, Pennsylvania, the 175+ associates provide market insights and innovative management solutions designed to improve operational and strategic performance. Learn more at

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