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Gettysburg, Pa. (November 4, 2018) — OPEN MINDS announced Monica E. Oss, Founder & Chief Executive Officer, OPEN MINDS, delivered the keynote address, “The Changing Market Landscape For Behavioral Health Services & Organizational Strategies For Sustainability In The New Market,” at the MHCA Annual Fall Conference, October 31, 2018 in Austin Texas. The keynote address provided the executives in attendance with an update on the key trends shaping the behavioral health market – and the implications for the future of mental health services, primary care, and workforce management. Ms. Oss wrapped up the keynote discussing the six key executive team competencies of specialty provider organizations that are succeeding int he changing health and human service landscape.

“I think the changing health and human service market provides some great new opportunities for organization serving consumers with complex needs. But, success in this market requires executive teams that have a market-driven strategy and a nimble approach to both service line development and technology adoption,” said Ms. Oss. “Executive teams that are willing to adopt a new model for managing competitive advantage and sustainability are the executive teams that are going to succeed.”

The presentation, The Changing Market Landscape For Behavioral Health Services: Strategies To Compete With The New Disruptors, is available at no charge for Standard-level, Premium-level and Elite-level subscribers to OPEN MINDS CIrcle market intelligence service.   Members of the press interested in a complimentary copy of the presentation should contact the OPEN MINDS market intelligence team, Sarah Threnhauser or Athena Mandros, at

Monica E. Oss, M.S. is the founder of OPEN MINDS. For the past two decades, Ms. Oss has led the OPEN MINDS team and its research on health and human service market trends and its national consulting practice. Ms. Oss is well known for her numerous publications focused on the strategic and marketing implications of the evolving health and human service field. Ms. Oss has unique expertise in payer financing models, provider rate setting, and service pricing and has led numerous engagements with state Medicaid plans, county governments, private insurers, managed care programs, service provider organizations, technology vendor, pharmaceutical organizations, and investment banking firms—with a focus on the implications of financing changes on delivery system design

Ms. Oss has been the keynote speaker at the conferences of dozens of national associations and has been published in a wide range of professional journals and trade publications. She has provided Congressional and state legislative testimony on issues as diverse as the financial impact of parity and payer medication access policies.

About MHCA: Leaders in Community Health Solutions

MHCA is a national association of innovative, entrepreneurial behavioral healthcare organizations. MHCA exists to equip and empower behavioral health leaders to rise to the challenges presented by a transforming healthcare delivery system. They value excellence, collaboration and innovation and actively seek out organizations and leaders exemplifying these characteristics for potential membership.


OPEN MINDS is a national market intelligence and strategic advisory firm focused on the sectors of the health and human service field serving consumers with chronic conditions and complex support needs. Founded in 1987 and based in Gettysburg, Pennsylvania, the 175+ associates provide market insights and innovative management solutions designed to improve operational and strategic performance. Learn more at

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