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Gettysburg, Pa. (February 10, 2019) – OPEN MINDS has announced the details of its upcoming pre-institute executive seminar: How To Develop A Successful Marketing Plan: The OPEN MINDS Seminar On Marketing Strategy. The session will take place on August 12, 2019, from 9:00 AM – 12:00 PM. The 2019 OPEN MINDS Management Best Practices will return again to the Hilton Long Beach in Long Beach, California, from August 12 – 14, 2019.

A winning marketing plan is one of the basic business necessities that every health and human service organization needs – particularly in today’s changing market. However, creating a marketing plan can be a daunting task amidst the shifting environment. Join Christopher Williams, M.A., Senior Associate, OPEN MINDS, as he walks through the steps needed to design a successful marketing plan based on your organization’s strategic goals, specifically focusing on:

  • Key steps to building a successful marketing strategy and comprehensive plans
  • Essential components to developing a marketing budget, including revenue forecasting, expense budgets, and return on investment
  • Case studies on successful marketing plan development and implementation

“Traditionally, marketing occupies a narrow focus within non-profit organizations, mostly associated with fundraising campaigns and events – but times have changed,” said Chris Williams, Senior Associate, OPEN MINDS. “Most non-profit executives now view marketing as an essential part of an organization’s strategic plan. Attendees of the OPEN MINDS Seminar on Marketing Strategy will learn how to integrate marketing into their organization’s strategic planning, in a way that when executed, will support their business goals.”

Christopher Williams, M.A., brings over 25 years of strategic marketing and communications experience to the OPEN MINDS team. Mr. Williams currently serves as a Senior Associate, leading projects related to developing strategic partnerships, brand and reputation management, strategic and crisis communications, as well as mixed-method research design and statistical analysis. For his entire professional biography, visit:

The 2019 OPEN MINDS Management Best Practices Institute focuses on the clinical and management best practices executive teams need to move their organization from the concept of value-based reimbursement to success in the new financial normal. Additional information on The 2019 OPEN MINDS Management Best Practices Institute can be found at

Registration for this one-of-a-kind program is limited and early registration is recommended. Individual registrations for the seminar are now available and registration for the seminar is also available as part of an All-Access Institute Pass, which gives attendees access to all institute activities, seminars, and summits. Learn more about the registration options at

For additional questions and inquiries, please contact Sarah C. Threnhauser, Executive Vice President, OPEN MINDS at 717-334-1329 or



OPEN MINDS is a national market intelligence and strategic advisory firm focused on the sectors of the health and human service field serving consumers with chronic conditions and complex support needs. Founded in 1987 and based in Gettysburg, Pennsylvania, the 175+ associates provide market insights and innovative management solutions designed to improve operational and strategic performance. Learn more at

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