OPEN MINDS Launches Two New Marketing Summits In Conjunction With 2017 Strategy & Innovation Institute

Press Release | by | March 5, 2017


New Half-Day Events In New Orleans Aim To Provide Executives With The Knowledge, Skills, & Insights To Succeed With Marketing In Health & Human Services

GETTYSBURG, Pa. (March 5, 2017) — OPEN MINDS has announced two new Summits available before and after its annual 2017 OPEN MINDS Strategy & Innovations Institute. These marketing-focused Summit are designed to provide executives of health and human services organizations the knowledge, insights, and best practices to build successful marketing and business development plans and develop an essential online marketing strategy.

The OPEN MINDS Marketing & Business Development Planning Summit will be held on June 5 from 1:00 – 4:00pm, the day before The 2017 OPEN MINDS Strategy & Innovations Institute. This Summit will include presentations from OPEN MINDS senior associates, Joseph P. Naughton-Travers and Jim Gargiulo, on the best practices to building a successful marketing and business development plan. As competition for contracts, revenue, and referrals increase, organizations must be prepared to respond to the market and have well-developed marketing and business development plans in order to remain competitive. During this Summit, our faculty will look at the best practices in building an organizational marketing plan, including how to align your marketing plan with your strategic plan, how to structure a “winning” marketing plan, and the importance of metrics and data to marketing planning.

The OPEN MINDS Online Marketing Summit will be held on June 8 from 9:00am – 12:00pm, the day after The 2017 OPEN MINDS Strategy & Innovations Institute. This Summit will include presentations from OPEN MINDS executive vice president, Timothy Snyder, and providers in the health and human services industry on the key elements of an online marketing strategy. Now that web-based channels are the key channel for communicating, organizations need to ensure they are utilizing best practices for both their website and social media accounts in order to be noticed and remain competitive. During this Summit, our faculty will discuss the steps organizations need to take to develop a fully-fledged and functioning online marketing strategy. This session will also teach executives the best practices in online consumer marketing and social media, and feature advice from successful provider organizations in the marketplace who are doing it right.

“Marketing is evolving, and health and human services organizations need to keep up with the changes in order to remain competitive and ensure they aren’t missing out on valuable, revenue-generating opportunities. Organizations need to accurately respond to the market and utilize key strategies for marketing success,” said Monica E. Oss, chief executive officer of OPEN MINDS. “This is why our team has created these two new marketing-focused Summits surrounding our OPEN MINDS Strategy & Innovations Institute. These Summits aim to provide executives with the knowledge, skills, and insights needed to optimize their marketing and business development plans and online marketing strategy.”

Registration to either Summit can be added to your OPEN MINDS Strategy & Innovations Institute registration for an small fee. Seating for both events is limited, so early registration is recommended. Register today at https://strategy.openminds.com/register/.

About The 2017 OPEN MINDS Strategy & Innovations Institute

This year’s OPEN MINDS Strategy & Innovations Institute will feature innovative collaborations and productive partnerships with the payers, health systems, and care management organizations that are driving the value-based care market. This executive event is the only national gathering designed to help organizations serving complex consumers link emerging innovations to strategy to build successful, sustainable organizations. This information-packed two-day event will take place on June 6-7, 2017 at the Sheraton New Orleans Hotel (French Quarter), in New Orleans, Louisiana.

This institute agenda will feature health and human service organizations that have successfully developed strategic alliances and innovative market solutions to gain the competitive advantage. Through these real-life examples, executives will learn how to develop the necessary partnerships and leverage emerging innovation to improve services and optimize revenue. Additional details about the featured collaborations and partnerships will be released in the coming months.

Group discounts for The 2017 OPEN MINDS Strategy & Innovations Institute are available now. Early registration is recommended, as seating is limited, and this year’s events are selling out fast. Register today at https://strategy.openminds.com/register/.

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OPEN MINDS is a national strategic advisory firm specializing in the sectors of the health and human service industry serving individuals with complex support needs: mental health; addiction treatment; children and family services; intellectual and developmental disabilities; chronic disease management; long term care; social services; correctional health care; and juvenile justice.

Founded in 1987 and based in Gettysburg, Pennsylvania, the 75+ associates believe by providing the latest market intelligence and management best practices to organizations serving the health and social support needs of the most vulnerable consumers, those organizations will be better able to provide efficient and effective services. Learn more at www.openminds.com.

For additional questions and inquiries, please contact Tim Snyder, Executive Vice President, OPEN MINDS at 717-334-1329 or openminds@openminds.com.


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