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GETTYSBURG, Pa. (October 14, 2018) — OPEN MINDS Chief Executive Officer, Monica E. Oss, delivered two executive briefings, “Meeting The Innovation Challenge In Long-Term Services & Supports,” and “Has The Time Come To Embrace Emerging Value-Based Opportunities?” at The Leading Age Wisconsin Annual Fall Conference, on October 4th, 2018 in Green Bay. The conference featured presentations, workshops and 36 educational breakout sessions geared towards current topics, trends and concerns in the fields of long-term care, assisted living and senior housing. Nearly 600 industry leaders including board members, executive directors, department heads and administrators attended the event.

In her presentations, Monica E. Oss focused on briefing executives on both the shift to value-based reimbursement, in the long-term care market, its implications for operations and financial sustainability, and the opportunities for innovation as the market changes.

“It was an honor to be part of the faculty for this year’s  Leading Age Wisconsin Annual Fall Conference,” said Ms. Oss. “My conversations with the LTSS executives at the conference were focused on opportunities in the changing market. We discussed the leadership challenges in moving LTSS organizations from traditional models to tech-enabled, metrics-driven, value-based models that are increasingly in demand from both health plans and consumers.”

Monica E. Oss, M.S. is the founder of OPEN MINDS. For the past two decades, Ms. Oss has led the OPEN MINDS team and its research on health and human service market trends and its national consulting practice. Ms. Oss is well known for her numerous books and articles focused on the strategic and marketing implications of the evolving health and human service field. She has unique expertise in payer financing models, provider rate setting, and service pricing. She has led numerous engagements with state Medicaid plans, county governments, private insurers, managed care programs, service provider organizations, technology vendors, neurotechnology and pharmaceutical organizations, and investment banking firms—with a focus on the implications of financing changes on delivery system design.

Ms. Oss has been the keynote speaker at the conferences of dozens of national associations and has been published in a wide range of professional journals and trade publications. She has provided Congressional and state legislative testimony on issues as diverse as the financial impact of parity and payer medication access policies.

The final presentation slides presented by Ms. Oss will be available to OPEN MINDS Circle members via the OPEN MINDS website in the coming week.

To sign up for the free monthly OPEN MINDS market intelligence briefing on the long-term care market, visit

For additional questions and inquiries, please contact Tim Snyder, Executive Vice President, OPEN MINDS at 717-334-1329 or


About Leading Age Wisconsin

LeadingAge Wisconsin, an affiliate of LeadingAge, is a statewide membership association of not-for-profit organizations principally serving older adults and persons with a disability. In addition, several for-profit organizations subscribe to the services LeadingAge Wisconsin provides. LeadingAge Wisconsin enhances members’ dedication to excellence in providing programs and services to assist members in meeting the needs of seniors and individuals with a disability. LeadingAge Wisconsin demonstrates a caring commitment to the highest quality of life and greatest independence for each individual served


OPEN MINDS is a national market intelligence and strategic advisory firm focused on the sectors of the health and human service field serving consumers with chronic conditions and complex support needs. Founded in 1987 and based in Gettysburg, Pennsylvania, the 175+ associates provide market insights and innovative management solutions designed to improve operational and strategic performance. Learn more at

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