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GETTYSBURG, Pa. (September 6, 2020) – On September 10 at 1:00 pm EDT, OPEN MINDS will host the executive web forum, Marketing Planning For Sustainability In A Post-Disruption Marketplace, for executives of health and human service organizations. Led by OPEN MINDS Senior Associate Paul Duck, the forum will take a deeper dive into the fundamentals of marketing and strategy—and how to adapt to navigate a market in turbulence.

“In a competitive market, provider organization executives need a strategy to position their organizations to referral sources, payers, employers, and other potential partners and prospects,” said OPEN MINDS Chief Executive Officer Monica Oss. “A marketing plan is a sustainability plan and must take priority as organizations map their path to post-crisis recovery,” she added.

In the web forum, Mr. Duck will examine the best practices for evaluating and improving your organization’s online presence using search engine optimization and other digital marketing strategies. Executive attendees will learn how to:

  • Identify key trends that should shape strategy
  • Determine the drivers for a crisis marketing plan and strategy
  • Take a quantified look at online marketing and its potential impact on your brand
  • Generate ideas to market your organization to referral sources, payers, employers, and other potential partners and prospects

The September 10 executive web forum—exclusive to Elite members of the OPEN MINDS Circle—is offered as part of a weekly series designed to help executive teams navigate the business, organizational, operational, and culture changes of a market in turbulence during (and after) the COVID-19 crisis. Each 60-minute briefing outlines a field-tested approach for recovering from the crisis and developing a plan for organizational sustainability. OPEN MINDS experts are on the line to answer questions and provide follow up private Quick Consults for members.

For more information on the program, or media inquiries, contact Meena Dayak, Executive Vice President, Market Intelligence, OPEN MINDS, at 717-334-1329 or openminds@openminds.com.

About OPEN MINDS
OPEN MINDS
 is an award-winning information source, executive education provider, and business solutions firm specializing in health and human services for people with chronic conditions and complex support needs. For thirty years, we’ve helped organizations implement the transformational business practices they need to succeed in an evolving market with new reimbursement, competition, policies, and regulations. Learn more at www.openminds.com.

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