This session was given by OPEN MINDS Chief Executive Officer Monica E. Oss on October 31, 2018 at the mhca's 2018 Fall Conference in Austin, Texas. Ms. Oss discussed the changing behavioral health market driven by expanded payer preference for value-based reimbursement. A big part of that story is the emerging competition for consumers and health plan contracts, and how provider organizations will adapt against competition that is now disrupting entire markets by redefining who can deliver services, and how those services can be delivered . . .