OPEN MINDS Senior Associate, Jennifer Magnabosco, Ph.D., discusses why return-on-investment (ROI) is important in health and human service organizations, the concept of organizational ROI ‘culture’ and how to address both quantitative and qualitative ROI approaches to determine value. In an industry where the transition to value is ever increasing, it is important for organizations to develop a ROI equation to evaluate the value provided by their programs, services, and overall business operations. While quantitative measures are typically used to determine ROI, there can also be qualitative, intangible measures of culture ROI that are still important . . .