This presentation was given by Joseph P. Naughton-Travers, Ed.M., Senior Associate, OPEN MINDS, on June 17, 2015, at the OPEN MINDS Strategy and Innovation Institute in New Orleans, LA. Joseph P. Naughton-Travers discussed best practices in building your organization’s marketing plan, including how to align your marketing plan with your strategic plan, how to structure a “winning” marketing plan, and the importance of metrics and data to marketing planning . . .
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