This presentation was led by Joseph P. Naughton-Travers, Ed.M., Senior Associate, OPEN MINDS at the 2016 OPEN MINDS Performance Management Institute in Clearwater Beach, Florida, on February 11, 2016. In addition to Joseph P. Naughton-Travers, Brian Hancock, Esq., Chief Operating Officer, Robins' Nest, Inc. helped to present the session. In the presentation, Joseph P. Naughton-Travers and Brian Hancock discussed how to understand potential customers, contributors, and funders through market research, how to carefully “do the math,” adjust the model, and make the right decisions when developing operational and financial models, and how . . .