This presentation was delivered on August 15, 2019 at The 2019 OPEN MINDS Management Best Practices Institute. In the presentation, the speakers discussed the steps needed to design a successful marketing plan based on an organization’s strategic goals. The session included key steps to building a successful marketing strategy and comprehensive plans; essential components to developing a marketing budget, including revenue forecasting, expense budgets, and return on investment; and case studies on successful marketing plan development and implementation The presentation speakers included: Timothy Snyder, Jr., Executive Vice President, OPEN MINDS Sean . . .