As technological advancements push organizations into a digitally-focused age of communications, providers in the health and human service industry are beginning to seek answers on how to engage a new generation of consumers while maintaining communications with existing consumers. As such, leadership teams are challenged with mixing traditional and digital communication strategies to ensure effective consumer engagement and satisfaction.
In this Coffee Break Case Study, OPEN MINDS Senior Associate, Christine Cooney seeks to address the enigma of partnering digital communication services (texting, intranet services, instant messaging, etc.) with customary strategies (direct phone calls, mail, and person to . . .