The “new” value equation is a combination of service convenience and brand – which is why thinking about “brand” may be more important in the years to come. This presentation was led by Timothy Snyder, Jr., Vice President, Marketing, OPEN MINDS, and included Chriss Flynn, Marketing Director, Mind Springs Health, at the 2015 OPEN MINDS Strategy and Innovation Institute in New Orleans, LA, on June 16, 2015. In the session, Timothy Snyder, Jr. and Chriss Flynn discussed how you can position your organization for awareness and growth in this changing market as well as organizations that have . . .
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