Health and human service organizations are continually looking for new sources of revenue and opportunities for growth but often do not have the information and expertise to support these activities. In order to be successful, organizations require tools to both analyze and create strategic plans to address market opportunities. In this Coffee Break Case Study, OPEN MINDS Senior Associate, Bruce Gorman, MCRP, discusses key information and best practice tools that may be required to successfully plan for organizational expansion. This presentation also includes a case study that examines a behavioral care organization that felt there was an untapped . . .