This presentation was delivered on August 13, 2019 at The OPEN MINDS 2019 Management Best Practices Institute. In the presentation, the speakers discussed the market factors challenging specialty provider organizations to expand beyond traditional service delivery models and best practice models in designing innovative services and programs for a new market. The session included an overview of the service line assessment and development process; the best practice model for service line evolution and on-going program performance management; and case studies of organizations that have built innovative services and programs as a part of their sustainability strategy for . . .