This session took place on June 4, 2019 at The 2019 OPEN MINDS Strategy & Innovation Institute. In the session, speakers discussed new models for primary care for complex consumers and explored how integrated primary care models are reshaping the market for provider organizations. The session covered: A review of the trends reshaping the primary care market for complex consumers and the foundations of emerging specialty primary care models Case models about organizations that have developed specialty primary care models for complex consumer populations A discussion about the implications of the market . . .