With increased competition for consumers for inpatient and residential treatment programs, managers need an updated and enhanced model for both increasing inquiries and improving the yield from those inquiries into admissions. In this Coffee Break Case Study, OPEN MINDS Senior Associate, Aida Porras, and Senior Associate, Richard Louis, III, address the challenge of creating stable referral networks, developing new programs, and marketing to consumers, health plans, and other sources to improve revenue. This presentation also features a case study on the effects of active marketing and program development in Los Angeles County, where benefits of strategic networking and . . .