Industry Resources | November 11, 2010
Using Social Media as a Consumer Outreach & Marketing Tool
November 11, 2010
This presentation, by David Metzler, Chief Executive Officer, OneRecovery, Inc., was given at the 2010 OPEN MINDS Institute for Behavioral Health Informatics. During this session, Mr. Metzler discussed how social media will become an increasingly important way for behavioral health organizations to communicate with consumers. The presentation covers; developing your social media strategy as part of your overall marketing plan, technology requirements, and addressing privacy concerns.
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