Industry Resources | June 11, 2013
Marketing Your Organization For Success: Essential Elements For Every Marketing Plan
This presentation, led by Monica E. Oss, CEO, OPEN MINDS was given on June 11, 2013 at the OPEN MINDS 2013 Planning & Innovation Institute in New Orleans, Louisiana. In this session, OPEN MINDS CEO, Monica Oss, looks at best practices in building your organizations marketing plan, while competition for contracts, referrals, revenue, and donations heats up. The presentation focuses on the fundamental differences between strategic planning and marketing planning, the structure of a "winning" marketing plan, and the importance of service line definition and metrics in marketing planning.</p . . .