Industry Resources | June 7, 2012
Optimize Your Residential Referrals: Best Practices In Referral Marketing & Development
This presentation by Nick Juliano, MBA, Director of Business Development NE/IA Region, Boys Town and Aida Porras, M.A., Senior Associate, OPEN MINDS was given as a breakout session at the 2012 OPEN MINDS Planning & Innovation Institute on June 7, 2012. The presentation included ways to streamline, organize, and automate your organization's referral process to build business. It also reviewed the current residential services market and discussed tips for implementing a customer relationship management (CRM) strategy to meet customer focused marketing and referral development objectives.
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