To operate as an effective data-driven organization, organizations need to understand the separation between the two key roles: data creators and data consumers. In this presentation, delivered by Tristan Keelan, Marketing Strategist, TenEleven Group, on June 6, 2018 at The 2018 OPEN MINDS Strategy & Innovation Institute, Mr. Keelan used his experience working with behavioral health analytics projects to discuss the fundamental differences between "creators" and "consumers." He also discussed how to harness analytical talent and deploy it for effective use of analytics across an entire agency . . .