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Strategic Revenue Diversification: What Are The Options? How Do You Decide What Options To Pursue?

March 1, 2010

This presentation, by John Talbot, Ph.D., Executive Vice President, OPEN MINDS, was given at the 2010 OPEN MINDS Marketing and Innovation Institute. During this session, Mr. Talbot discusses the importance of linking the revenue diversification strategy to the strategic plan, the range of revenue opportunities, and the process for selecting a strategy.

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