News Report | December 26, 2018
Health Program Members Are 34% More Active When Exercise Is Tracked
Health program members are 34% more active each month when their exercises are tracked. Moreover, participants whose exercises are tracked increased their number of active days by an average of 31% overall, or 4.8 additional days of activity each month.
These findings were reported in "Incentives & Physical Activity; An Assessment Of The Association Between Vitality's Active Rewards With Apple Watch Benefit & Sustained Physical Activity Improvements" by Marco Hafner, Jack Pollard, and Christian Van Stolk of RAND Europe. RAND was commissioned by insurance group Discovery (a subsidiary of Vitality) for the study. Discovery, a South African multi . . .