On May 7, 2018, Fitbit, Inc. (Fitbit) announced new partnerships to focus on chronic disease and overall health. New apps and clock faces have been added to Fitbit wearables to accommodate the new functionality provided through these partnerships. These partnerships include Humana, Diplomat Pharmacy, Sickweather, Fitabase, and Limeade. Partnerships with Walgreens, Dexcom, and One Drop were announced in 2017. The new partnerships are expected to give health plans, employers, and clinical researchers new opportunities to interact with and support users. The new apps to accommodate the expanded health platform are built on Fitbit's software development kit. The new apps . . .