On October 24, 2018, Arcadia Group launched Choice, an Amazon-exclusive brand of consumer-use medical devices for diabetes and hypertension management. The Choice line includes a range of blood glucose monitors and blood pressure monitors both with supporting mobile apps which offer measurement tracking, data mobility and reminders. The line will offer both conventional models and devices enabled with Bluetooth connectivity features. Arcadia Group approached Amazon in 2017 after Amazon began to expand its health care presence. Arcadia's chief executive officer Bob Guest said that while Choice is only available through Amazon, it is not an Amazon private . . .