Top Resources on Marketing Planning & Business Development

As selected by the OPEN MINDS Market Intelligence Team

  • How Effective Is Your Online Marketing Strategy?

    Executive Briefing | February 3, 2016
    Last month, open enrollment for the health care marketplaces ended – it is estimated that about 8.9 million consumers have purchased health insurance online through during this open enrollment period (see Traffic boost on as Obamacare deadline...
  • Another Look At Consumer Sovereignty

    Executive Briefing | February 2, 2016
    Last week I looked at the dominance of consumer sovereignty (the business philosophy that is based on aligning your business success with meeting the needs and wants of customers at the lowest possible cost) in the retail space, particularly due to the market influence of...
  • Keys To Marketing To Millennial Consumers

    Executive Briefing | December 14, 2015
    Millennials – the approximately 80 million people 18 to 35 years old (born between the early 1980s to the early 2000s) – do things differently. They donate differently (see Getting Donations From The Next Generation), they expect different customer...
  • Seven Steps To Delivering ‘Breakthrough’ Consumer Experiences

    Executive Briefing | December 3, 2015
    Consumer experience is something that health and human service provider organizations most likely didn’t think a lot about ten or fifteen years ago. In the past, consumer referrals were critical to success. But the “experience” of those consumers just...
  • The New Google Search Rules For Health Care & What They Mean For Your Website

    Executive Briefing | December 1, 2015
    Google has had a number of health care-related initiatives. Remember Google Health? The personal health records service which launched in 2008 and barely made it to 2011 (see Google Health Fades to Black)? But that announcement hasn’t slowed Google’s move...
  • How To Track & Vet RFPs: Find The Right Opportunities For Your Organization

    Feature Article | October 21, 2015
    For most organizations in the health and human service space, it is absolutely necessary to search for new complementary business development and revenue opportunities. For many, this means responding to requests for proposals (RFPs). But, with so many so...
  • Want More Referrals? Step Up Your Web Marketing Game

    Executive Briefing | August 10, 2015
    Here is the marketing advice I give to executive teams almost daily, “take your marketing resources to where the consumers are – they are online and on mobile devices.” How do I know this? Seventy-seven percent of consumers research providers online before making a...
  • Health Care Branding Has Evolved – Be A Golden Brand

    Feature Article | July 22, 2015
    Branding – in the last few years I have seen this go from a second thought for most health and human service executive teams (if they thought about it at all), to a primary concern. At its core, branding...
  • Positioning > Branding > Marketing > Revenue

    Executive Briefing | June 23, 2014
    Effective marketing to consumers and referral sources requires new skills and competencies for many health and human service organizations. This was the message in the 2014 OPEN MINDS Planning & Innovation Institute session, How To Position Your Organization For...
  • How To Position & Prepare Your Organization For Market Success In Four Slides

    Feature Article | November 1, 2013
    How To Position & Prepare Your Organization For Market Success In Four Slides Instant Insights From The 2013 OPEN MINDS Executive Leadership Retreat Each year, historic Gettysburg Pennsylvania serves as the backdrop for the OPEN MINDS Executive Leadership Retreat,...
  • Finding The Path To Marketing Success: How Much To Spend & Who To Hire

    Feature Article | August 1, 2013
    Finding The Path To Marketing Success: How Much To Spend & Who To Hire There is a growing importance for health and human service organizations to think more holistically about their revenues, and the marketing initiatives they need to...
  • Competency Two: Creating Consumer-Preferred Services, Marketing Directly To Consumers, & Managing The Consumer Experience

    Industry Resource | April 7, 2013
    This presentation, lead by Monica E. Oss, Chief Executive Officer, OPEN MINDS was the second of four presentations given at the Preconference University "Four Essential Organizational Competencies For Future Success: Looking At the Next 50 Years of Community Behavioral...
  • Three Components Of A Communication Campaign

    Feature Article | March 1, 2013
    Three Components Of A Communication Campaign A great communication campaign demands consumer attention; however, even if consumers only have a peripheral awareness of the campaign, it can still be effective. The impact of any one piece of material, or...
  • Developing A Winning Marketing Plan: A Tried & True Process For Health & Human Service Executives

    Feature Article | March 1, 2013
    Developing A Winning Marketing Plan: A Tried & True Process For Health & Human Service Executives Six Rules For Developing An Effective Marketing Plan Rule #1: Get clear direction from your CEO/Board of Directors about revenue expectations and the...
  • Not Enough Revenue? Show Me Your Marketing Plan

    Feature Article | March 1, 2013
    Not Enough Revenue? Show Me Your Marketing Plan When organizations tell me their revenues are down, my first request is “Show me your marketing plan...” The responses I’ve heard to that request are all over the map. The worst...
  • Marketing Money Matters: Keys To Setting A Budget & Getting A Positive ROI

    Industry Resource | June 8, 2012
    This presentation by Aida Porras, M.A., Senior Associate, OPEN MINDS and David Burt, Founder and President, Fuuzio Internet Marketing was given as a breakout session at the 2012 OPEN MINDS Planning & Innovation Institute on June 8, 2012. The...


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