Top Resources on Marketing Planning & Business Development

As selected by the OPEN MINDS Market Intelligence Team

  • Innovation Isn’t Enough

    Executive Briefing | November 17, 2017
    Earlier this year, my colleague Athena Mandros wrote about current best practices in discovering new business opportunities with health plans in The Golden Rule Of Payer Marketing. What we know is that even great programs don’t sell themselves—and marketing...
  • You Can’t Ignore Those Online Reviews – But What Can You Do?

    Executive Briefing | September 23, 2017
    I’m still thinking about the recommendation of my colleague, OPEN MINDS Executive Vice President Tim Snyder, in his recent article, Online Ratings Are All Wrong. Consumers Don’t Care). He wrote, “…the first question you should ask your marketing team...
  • Have We Moved Beyond Stigma In Marketing?

    Executive Briefing | August 10, 2017
    Concerns about the stigma of mental illness and addiction have been around for a long time.  In 2001, we published  Pennsylvania Launches Statewide Campaign to Fight Stigma Against Mental Illness. In 2007, Eighty Percent of Human Resources Directors Believe Shame &...
  • When Consumers Find Your Organization Online, Will They Pick You?

    Executive Briefing | June 10, 2017
    We’ve had an exciting week in New Orleans at The 2017 OPEN MINDS Strategy & Innovation Institute, with great discussion on not only the shifting market but the leadership required to make the shift to sustainability in a new...
  • Marketing Is Strategy In Action

    Executive Briefing | June 8, 2017
    Greetings from New Orleans where we’re just wrapping up The 2017 OPEN MINDS Strategy and Innovation Institute! Throughout the week, we’ve touched on some big themes – the need for innovation for competitive advantage and sustainability; the push to...
  • Marketing & Business Development Planning Summit

    Industry Resource | June 7, 2017
    In this pre-institue workshop session at The 2017 OPEN MINDS Strategy & Innovation Institute, Joseph Naughton-Travers, Senior Associate and Jim Gargiulo, Senior Associate discussed best practices in building your organization’s marketing plan, including how to align your marketing plan...
  • How Effective Is Your Online Marketing Strategy?

    Executive Briefing | February 3, 2016
    Last month, open enrollment for the health care marketplaces ended – it is estimated that about 8.9 million consumers have purchased health insurance online through healthcare.gov during this open enrollment period (see Traffic boost on HealthCare.gov as Obamacare deadline...
  • Another Look At Consumer Sovereignty

    Executive Briefing | February 2, 2016
    Last week I looked at the dominance of consumer sovereignty (the business philosophy that is based on aligning your business success with meeting the needs and wants of customers at the lowest possible cost) in the retail space, particularly due to the market influence of...
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