Will Your Consumers Miss You If You Are Gone?

“Will people miss you if you are gone?” – Seth Godin

In a recent LinkedIn interview, Marketing Legend Seth Godin on the Future of Branded Content, marketing expert Seth Godin was asked about the metrics that best show that an organization is “doing work that matters.” In response, Mr. Godin replied, “I think the only one that I care about is: Will people miss you if you are gone?” This question will no doubt speak to people in different ways. If consumers do miss . . .