Will Consumers Find You After Google Implements Mobile-First Indexing?

As the world's leading search engine, Google gets to set the rules and we all play by them. This matters because 77% of consumers research provider organizations online before making a health care decision and 44% of people researching health care options online made their decisions based solely on their web research (see Running A Best Practice Digital Marketing Program: Using Online Marketing & Social Media To Your Advantage). The power of Google in the health and human service field was made clear recently when they embargoed addiction treatment search advertising in the U.S – a move that had . . .