Who ‘Owns’ Marketing In Non-Profit Organizations?

Where does marketing usually “land” in an organization? Is it most effectively managed by the leader of a foundation/donor relations? Or by new business development that focuses on agency-wide strategy and new program/service development and customer service?

This was a great question I received last month following the publication of the December edition of The OPEN MINDS Management Newsletter focused on marketing. (See my cover story on the evolving role of marketing in health and human services—The "M" Word In Health & Human Services Strategy-Why Marketing Should Be Part Of The Everyday Conversation.) Over the . . .