By Sarah C. Threnhauser

One of the themes of this week's 2015 OPEN MINDS Strategy & Innovation Institute was the increased interest from Medicaid health plans in entering into value-based and risk-based contracts with provider organizations (see Taking Strategy & Innovation From Concept To Reality and The Innovations In Medicaid Managed Care Shaping The Current & Future Market). This shift is both a challenge for the executive teams of provider organizations and an opportunity. But how can organizations capitalize on this shift? This challenge was the focus of a session, Marketing To Medicaid Managed Care & Commercial Insurance Plans, lead by my colleague, OPEN MINDS…
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