Want More Referrals? Step Up Your Web Marketing Game

Here is the marketing advice I give to executive teams almost daily, “take your marketing resources to where the consumers are – they are online and on mobile devices.”

How do I know this? Seventy-seven percent of consumers research providers online before making a health care decision. The direct link to your sales? Forty-four percent of these individuals researching treatment options made purchasing decisions based solely on the results of their online research (see Running A Best Practice Digital Marketing Program: Using Online Marketing & Social Media To Your Advantage). This means having a strong digital marketing strategy (including . . .