By Monica E. Oss Personal health and wellness apps on mobile devices are here to stay. Because of the proliferation of mobile technologies and consumer demand, there’s no putting that genie back in the bottle (see The Problems With Bringing Apps To The Consumer Experience? The Volume, The Evidence & The Model and Consumer-Directed Therapies – Where Consumer Use Has Outpaced Science). That said, the creators of these apps, which increasingly includes payer and provider organizations, are in a grey area. What app functions need licensure or approval? What app functions pose liabilities for the producer or sponsors? To date, the U.S. Food and…
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