By Monica E. Oss Yesterday, I wrote about the change needed in leadership mindset to navigate this time of crisis and likely discontinuous sudden change (see From Crisis To Growth: A New Leadership Mindset). The challenge? As extreme changes happen in the financing and delivery of health and human services, extreme changes in market positioning and service lines are needed for future success. To do this, leaders need to disconnect their perception of their organizations’ mission from its brand and how it does business. In no area of strategy development is the problem of mission and brand confusion more pronounced than when executive teams…
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