The Age Of Priceline Health Care

There is great debate over whether consumers shop for health care services; I mean compare prices and use performance and quality data to make decisions. A recent story about a man who drove five hours for hernia surgery because he discovered a cost difference of $30,000 versus $3,000 (see Man Drives Five Hours For Surgery Insurance Won’t Cover) and news that about 1.9 million Americans have become medical tourists to get cheaper . . .