Using Technology To Personalize Consumer Care & Expand Access

The customer experience with Amazon is amazing – whether you like or hate Amazon – because it’s personalized to you with suggestions of what you might like based on previous purchases, the ability to compare prices easily, to know instantly when something can be delivered, a history of what you’ve ordered, the option to complete a transaction with one click, and the list continues. One thing Amazon does so well is “mass customization” for its consumers using data about them to deliver a personalized experience.

The personalized consumer experience when it comes to health care? Not so much. However, that . . .