We hear a lot in the popular press about the American “welfare state” – and a common portrayal of that state is a legion of Americans getting cash benefits from the government. But when our team prepared our recent market intelligence reports on the cash assistance available to consumers, we were surprised at the relatively low numbers of consumers receiving benefits (see Helping Low-Income Consumers Access The Resources They Need and Getting SSI Income Assistance For Consumers With Disabilities).

To put this in perspective, Americans get cash assistance from two federal programs – Temporary Assistance for Needy Families (TANF) and Supplemental . . .

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