Social Media Listening As Consumer Engagement Strategy

Consumer engagement is getting more attention. That’s because engaged consumers are generally “more satisfied” consumers (see The Dollars & Sense Of Consumer Experience and Consumers Don’t Know What They Don’t Know) and because they have a better health status and lower health spending (see Is Consumer Engagement A Habit At Your Organization? and Consumer Engagement Is The Missing Piece In Population Health).

But how to make consumer engagement a reality? Social media can be an effective (and no-cost) way to reach them. One important facet of engaging consumers through these platforms is listening to the online . . .