Executive Briefings | August 25, 2016
Riding Trends, Like Riding A Horse
“Trends, like horses, are easier to ride in the direction they are going.” – John Naisbitt
I’ve always been a fan of John Naisbitt’s books on global trends – “Megatrends” and “Megatrends 2000.” Weeding out the trends from the fads can be a difficult task – trends appear gradually, are long-lasting, and are representative of massive shifts. Fads, on the other hand, appear and disappear more quickly. In 1982, Mr. Naisbitt . . .