Riding Trends, Like Riding A Horse

 “Trends, like horses, are easier to ride in the direction they are going.” – John Naisbitt

I’ve always been a fan of John Naisbitt’s books on global trends – “Megatrends” and “Megatrends 2000.” Weeding out the trends from the fads can be a difficult task – trends appear gradually, are long-lasting, and are representative of massive shifts. Fads, on the other hand, appear and disappear more quickly. In 1982, Mr. Naisbitt informed me that I needed to learn to speak both Spanish and “computer.” He saw, early, the rise of a decentralized, information-based world economy. In 1990, he noted . . .