Before You Respond To That Online Review…

Last week I read an article about a New York City dentist who has sued five of his patients over poor reviews that they posted on Yelp. The dentist, Nima Dayani, DDS, currently has a 4.5 star rating on his Yelp page. But he has claimed that the “false” bad reviews have had long-term negative effects on his business and amount to defamation.

The lawsuit seems extreme, but that wasn't what caught my attention. What I noted was the response by Yelp. Dr. Dayani's Yelp page now has another feature – a red banner from Yelp that . . .