Executive Briefings | June 23, 2014
Positioning > Branding > Marketing > Revenue
Effective marketing to consumers and referral sources requires new skills and competencies for many health and human service organizations. This was the message in the 2014 OPEN MINDS Planning & Innovation Institute session, How To Position Your Organization For Growth: The Importance Of Planning To Stay Competitive & Keep Your Consumers Engaged, featuring Jonathan Lee, Chief Executive Officer, Signature Health, Inc., and Kelly Farrell, President, designRoom Creative.
The session explained the difference between positioning and branding. Positioning is the process of creating differentiation (or "position") of your . . .