Executive Briefings | January 1, 2009
How Do I Know if My Marketing is Working?
How Do I Know if My Marketing is Working?
Many executives, when faced with an economic downturn, look at cutting the marketing budget as a way to save expenses. Measuring the results and effects of marketing communications is an inexact science and cutting back on marketing expenditures is an easy short-term fix. But, how is the organization positioned for the long-term? Its in tough economic times that a sound investment in marketing . . .