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How Do I Know if My Marketing is Working?

How Do I Know if My Marketing is Working?

Many executives, when faced with an economic downturn, look at cutting the marketing budget as a way to save expenses. Measuring the results and effects of marketing communications is an inexact science and cutting back on marketing expenditures is an easy short-term fix. But, how is the organization positioned for the long-term? It’s in tough economic times that a sound investment in marketing . . .

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