Executive Briefings | January 1, 2009
Tools for launching new service line in turbulent times
Tools You Need for Launching a New Service Line
Adding a new service line to your portfolio of services should be a rigorous process that first determines if the new service line is an organizational fit match with the mission, fit with other products, appropriate pricing and then if it is a market fit matches identified customer needs, is a better fit than competitors for at least one target market. This process . . .