Payer Tech Investments Make A Great Leap Forward

I’ve thought a lot about the payer technology panel I moderated at last month’s 2014 OPEN MINDS Technology & Informatics Institute – Technology From The Payer Perspective: What Payers Are Investing In & What They Want From Provider Partners.  What struck me is that each of the payers – Cigna, Magellan, and Optum – are making big investments in technology, and each with a different strategy:

The Cigna approach – A direct-to-consumer approach focused on incentives for consumers to participate in wellness and self-care, with mass customization of options for those consumers.
The Magellan approach – A direct-to-consumer . . .