Executive Briefings | July 22, 2016
Best Practice Online Marketing On A Budget!
Developing the essential elements for an online marketing strategy in today’s health and human service field has gone from “cutting edge” to “essential.” Why? In the age of the internet, web-based channels are the easiest and most effective way to communicate with donors, payers, referral sources, consumers, potential employees, and community stakeholders. For most organizations, this means “best practice” use of both your website and social media.
But when I speak with many executive teams about their marketing plans, the “online” portion is minimized (or non-existent). If your organization falls in this group, it means you practically . . .